Sometimes the unmet need is never established
The success of a pharmaceutical product depends on the ability of your healthcare professional customers to appreciate its benefits. Without an understanding of a particular disease state’s unmet needs, many of these potential customers will be unaware that a product is relevant at launch or during its branded lifetime.
DiseaseStatePro websites start and continue the conversation
DiseaseStatePro websites can give you a running start at launch. By building a relationship with your audience before launch, they help establish the relevance of your product with disease-state education. After launch, these websites continue to generate awareness of disease aspects that will help HCPs appreciate the benefits of your product as its place in the market evolves.
Insight from key opinion leaders
Featured content from key opinion leaders and specialists invites potential healthcare professional customers to engage with key disease-state messaging.
A broad range of educational opportunities
From pathophysiology to subpopulation prevalence to cost of care to impact on quality of life, DiseaseStatePro websites can make a compelling case for the need your product can meet.
Mechanism of disease (MOD)
Set up the clinical need for your brand.
Highlight key aspects of the disease state.
Provide insights on the patient’s experience and quality of life.
Experienced professionals from strategy to research to creative
Our talented and experienced staff can take existing content and re-envision it or create entirely new content for your DiseaseStatePro website. Learn more about our Capabilities.
Our strategists identify HCP drivers for adoption and provide proactive consultation on the efficient use of time, money and resources.
- Communications and media plans
- Channel and content strategy
- Enterprise and brand CRM strategy and analysis planning
- User research, persona and scenario development
- Experience mapping
Our clinical research team supports each brand by gathering, evaluating and providing any necessary clinical information as well as preparing tactics for medical and legal reviews.
- Researching clinical and science-related aspects of products
- Providing insight into treatment options and clinical pathways
- Reviewing and fact-checking clinical data and content
We develop measurable, relevant and channel-appropriate content for our clients through a highly regarded and repeatable creative process.
- Writing and content management
- Design and user experience
- Video and animation
Communicate with healthcare professionals through a central content and service hub.
Backstage® relationship marketing technology suite
Manage your relationship marketing efforts with data-driven insight and action.
Creating content that customers value in ways that showcase a brand’s messages.
The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.