Most healthcare professional websites are one-dimensional
Static content doesn’t benefit customers for very long. The web is full of isolated, one-off promotional websites—it’s a graveyard for nearsighted marketing campaigns. Many websites draw attention for a short amount of time, but lack a long-term strategy focused on bringing customers back for more. These kinds of websites share some common pitfalls:
- Same generic messaging for all audiences
- Content isolation—no connection to other marketing channels
- Little attention paid to content experience on multiple devices
How our BrandPro websites work
Unique, customized messaging
We think customized content experiences are more effective. Healthcare professionals respond to the right message delivered at the right time—our websites enable marketers to drive users to relevant content based on insight gleaned from each user’s adoption level or identified segment.
Our websites deliver key promotional messages to our clients’ general audiences, but don’t stop there. They also offer exclusive, value-added content in a gated members section.
Purposefully integrated marketing channels
Our websites are designed to serve as a connecting hub for separate channels of communication—marketing efforts both online and off—and help them work together.
Responsive, consistent content experience
More healthcare professionals access content on tablets and mobile devices. Our BrandPro websites maintain a consistent user experience across a range of screen sizes, meeting physicians right where they are.
Available support from a feature-rich, rapidly deployable platform
Our clients save time getting their websites off the ground thanks to our Backstage® Web Solution, which offers a wide range of relationship-marketing-based features, including healthcare professional registration/verification, sample requests and surveys—which, if built from scratch, would cost thousands of dollars and months of development.
Backstage® relationship marketing technology suite
Manage your relationship marketing efforts with data-driven insight and action.
Target Clarity® healthcare professional adoption analysis
Use selective targeting to design more personalized, effective and efficient campaigns.
DiseaseStatePro educational websites
Engage HCPs in an educational context.
The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.