HCP Digital Playbook

A resource to arm marketers with data to make strong marketing decisions every day.

There’s a wealth of information that isn’t being unified

In today’s digital landscape, there is no shortage of information about potential customers. Research reports, white papers, third party and internal reporting are all available to marketers when making decisions on how to best reach HCPs. What’s missing is a unifying factor to bring this learning together, so potential best practices aren’t being reflected in decisions marketers and their partners are making.
This means current pharma marketing efforts and budgets often run the risk of not being effective as they could be.

A valuable resource for putting customer-centricity into daily practice

Marketers have the power to bring together data and insights to drive successful marketing planning. The HCP Digital Playbook gathers data to provide customer-centric findings to drive actionable insights and executions. With the Digital Playbook, marketing teams have a tool they can use to make marketing decisions throughout the year.

Use the Playbook for better brand planning and execution

The HCP Digital Playbook is rooted in credible sources of data that are pulled together to drive stronger marketing decisions and daily best practices. Insights are supported by data collected at the intersections of customers, tactics and brands.

  • Delivers best thinking to your brand teams
  • Gives tangible recommendations with concrete examples
  • Addresses daily decisions with data-driven confidence
  • Empowers you to accomplish multi-channel coordination
  • Supports your internal Digital Center of Excellence

What will you find in the HCP Playbook?

View all Offerings
  • Backstage® relationship marketing technology suite

    Manage your relationship marketing efforts with data-driven insight and action.

    Learn more
  • Target Clarity® healthcare professional adoption analysis

    Use selective targeting to design more personalized, effective and efficient campaigns.

    Learn more
  • Interactive articles

    Creating content that customers value in ways that showcase a brand’s messages.

    Learn more

The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.

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