2017 Holidays

Perfect your elevator pitch

When someone opens with that quintessential icebreaker: “Tell me about yourself,” we typically tend to stammer about our title and where we work or about where we’re from.
Our elevator pitch should go beyond the basics to (quickly!) explain what sets us apart and what gets us passionate.
If you think this isn’t relevant because you’re not looking for a job, think again. Elevator pitches can be useful in countless everyday business interactions, including client meetings or networking events. Ours could all use a little polishing up, so here are few tips from the pros.
Less pitch, more story
Bill Baker and his team of communication experts work with businesses and leaders to harness the power of storytelling, believes that everyone should have a defined personal story in our repertoires. This story should go beyond titles on a resume. It’s what gets us out of bed every day, drives us crazy, creates the difference we want to see. It’s a personal snapshot of who we are and what we do. In a pitch or client meeting, it’s the difference between “I’m an Associate Creative Director” and “I’m the day-to-day creative lead who’s passionate about bringing big ideas to life for your brand and delivering meaningful results.”
Answer four questions
The gurus at Idealist Careers recommend answering four questions in our elevator pitches:

  1. What do you do well? (Skills)
  2. What is your greatest strength in this area OR the best compliment you’ve ever received about your skill? (Confidence)
  3. What would you like to do? (Goal)
  4. What’s your “why?” (Motivation)

They also recommend your pitch to be short. Read: 30 seconds or less. Check out the article for great examples of elevator pitches.
Avoid important pitfalls
The Interview Guys provide helpful tips for perfecting and delivering your elevator pitch. Here’s their list of things to avoid:

  • Speaking too fast
  • Using jargon
  • Not practicing
  • Sounding robotic. 

Have an elevator pitch success story to share? Tweet us at @closerlookinc with #evenbetter2018.

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