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How closerlook’s relationship marketing offerings landed us in MM&M’s list of the top 100 agencies
Medical Marketing & Media – July 2014
Medical Marketing & Media (MM&M) has recognized closerlook, inc. as a 2014 Top 100 Agency for its work over the past year. We set ourselves apart from other agencies by helping pharmaceutical companies build and enhance their relationship marketing (RM) efforts, applying a smarter approach and delivering effective results with our offerings.
This approach means brand messages can reach the right people at the right time, and from there brand teams are able to “close the loop,” gleaning insight from past behaviors to better coordinate their marketing and sales efforts. As a result, healthcare professionals (HCPs) receive more relevant messages, experience more tailored customer service and advance in their adoption of products.
We guide brands and their respective partners to apply technology in a manner that best serves their needs. Depending on where they are on an RM adoption path, we can guide clients through their RM efforts with one or more of our core offerings. Here's a sampling of what we offer our clients:
Campaign planning, execution and management across online and offline channels allows brands to effectively build and maintain meaningful relationships with their most valuable HCP targets. To measure effectiveness, physicians’ actions and preference data from various marketing tactics are continuously captured and shared with the brand teams and sales force to build robust profiles on an individual level.
Advanced analytics with our analytical adoption framework offers insight into the capacity of individual healthcare professionals to prescribe a particular product—whether they have reached their full prescribing potential or have room to grow. This strategic insight enables marketers to use selective targeting to design more effective, efficient campaigns.
Interactive Sales Aids support a tech-enabled sales force. Through strategy and collaboration across our own competencies, we create Interactive Sales Aids targeted to customer segments that deliver messaging while gathering data on each HCP’s responses and reactions. This allows sales representatives the ability to uncover and deliver which messages an HCP needs to move to the next stage of brand adoption during the sales call.
We’re proud to be featured on MM&M’s list this year and will continue to evolve our approach and offerings to make us worthy of this honor—and raise the bar on what we accomplish with our clients—in the future.
The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.