We have been helping pharmaceutical brands and companies connect with their customers since 1994. Today we are helping our clients promote their brands in ways that take into consideration the rapidly changing customer, regulatory and media environment. We are committed to practicing increasingly more effective and efficient approaches to marketing. In other words, we are committed to making every move count.
Make every move count®
Because of our commitment to continual improvement, we have come to believe that better marketing has called us to commit to the pursuit of smarter marketing. That means marketing based on better data that leads to deeper insight.
So, on behalf of clients, we intently collect customer data from all relevant sources into one place, then we mine that warehouse of data for insight. This basis of data-driven insight allows us to work with our clients to plan, create and execute campaigns that communicate the right message, at the right time, and through the most effective combination of channels, to their most valuable customers.
It's an approach focused on making the most of our clients' marketing investments. It's what we call making every move count.
Our years of experience enable us to create innovative marketing campaigns in a complex industry and a strict regulatory environment. All of our capabilities come together in service of smarter marketing for our clients—we tie it all together.
Our strategists identify HCP drivers for adoption and provide proactive consultation on the efficient use of time, money and resources.
- Communications and media plans
- Channel and content strategy
- Enterprise and brand CRM strategy and analysis planning
- User research, persona and scenario development
- Experience mapping
We apply data across all competencies in order to understand motivation and use messaging more strategically.
- Various transactional, behavioral and attitudinal data
- Messaging on a molecular level
- Managed feeds from multiple agencies/brands
- Tactics informed by predictive models
- Campaign A/B testing
- Benchmark and goal development
We develop measurable, relevant and channel-appropriate content for our clients through a highly regarded and repeatable creative process.
- Writing and content management
- Design and user experience
- Video and animation
Our in-house team of developers and database specialists has been building and managing a wide range of CRM programs for pharma brands for more than 10 years.
- Database design and implementation
- Platform development, including our own fully managed and continually-enhanced Backstage® RM Technology Suite
- Coordination with clients and vendor partners using existing tools or the latest technology
- Websites, mobile and desktop applications, and games
- Veeva-approved Content Provider partner
We have one of the brightest, most process-savvy project management teams in the industry.
- Expert navigation of an ever-changing regulatory environment
- Efficiency within a range of timeframes and budgets
- Internal point of contact for each closerlook project
Our account supervisors anticipate and meet our clients’ needs, representing and advocating for them throughout the work process.
- Critical thinking and proactive service
- Strong industry partnerships with other agencies and vendors to ensure program effectiveness and client convenience
- Assessment, anticipation and satisfaction of client needs and expectations
Chief Executive Officer
As founder and CEO, David Ormesher has taken closerlook from a small, creative media boutique and grown it into a recognized leader in creating innovative relationship marketing solutions that help pharmaceutical and health-insurance companies get closer to their most important customers. Since founding the company in 1987, Ormesher has created a rich, cohesive culture at closerlook by maintaining a hands-on approach to building client success and sustaining lasting account relationships. He has guided the growth and evolution of the firm, attracting a world-class team of account strategy, user experience, design, technology and relationship marketing services experts.
David is a frequent speaker at marketing conferences and is a recognized thought leader in the areas of interactive and relationship marketing for the pharmaceutical industry. He was recently named one of PharmaVOICE’s magazine’s inaugural Red Jacket winners.
David is an early-stage investor and is on the board of physIQ, a personalized physiology analytics company. In addition to his entrepreneurial leadership, David is also active on several non-profit boards including MATTER Chicago, Lurie Children’s Hospital Foundation; The Poetry Foundation; i.c.stars, an innovative business and leadership training program for inner city youth and he is founder of Bigger Future, a social-enterprise building the capacity of high-potential entrepreneurs in Rwanda. David is on the board of Lyric Opera of Chicago where he also serves as president and CEO.
President & Chief Operating Officer
At the helm of closerlook, Jon provides thought leadership, direction and a passion for developing relationship marketing capabilities that meet the evolving needs of the pharmaceutical industry.
With more than 20 years of experience in business planning, marketing strategy and marketing communications development within the pharmaceutical industry, he oversees all operational responsibilities and coordinates the agency's vision with CEO David Ormesher. Clients he’s cultivated at the agency include Abbott Laboratories, Astellas, Eli Lilly, Novo Nordisk, Ortho Biotech, Santarus, Inc., Takeda, and others. Jon holds a B.A. in Economics from the University of Wisconsin-Madison and an M.S. in Integrated Marketing from Northwestern University.
Chief Client Officer
Allison leads our team of client service professionals, including the account and project management teams. Since joining closerlook in 2006, she has worked to build and maintain productive client relationships at Astellas Pharmaceuticals, Takeda Pharmaceuticals, Novo Nordisk Inc., Smith and Nephew, Amgen, Hospira, and others. Allison ensures that our work is aligned with our clients’ business goals and strategies, and is delivered via creative, innovative and effective methods. Allison has 15 years of experience providing client service in the pharmaceutical, health insurance and consumer packaged goods industries. She holds a B.S. in Psychology from the University of Illinois at Urbana-Champaign and an M.S. in Clinical Psychology from Northwestern University.
Chief Creative Officer
Ryan Mason is responsible for advancing the creative vision of closerlook. As Chief Creative Officer, he assumes leadership of the analytics and marketing practices as well as the creative and strategy functions of the agency. Creativity as practiced and applied at closerlook is a collaborative amalgam of design thinking, persuasive writing, sound strategy, data-driven insight and smart application of technology.
Originally trained as a graphic designer, he was promoted to the position of closerlook Creative Director in 2006 and led the development of the Creative Group. He has also helped found the strategy practice at closerlook, a team responsible for marrying relationship marketing, marketing communication, user experience and content strategy in campaigns for clients.
Ryan has served as a judge for interactive and digital competitions, participates as a panelist as creative conferences and remains active with design education efforts at his alma mater. He has a B.A. in Design and Economics from the University of Notre Dame.
Chief Financial Officer
Greg provides leadership and direction for the Finance, Human Resources, Talent Development and Operations functions of the closerlook business. Throughout his very successful 20+ year career as a Chief Financial Officer and Chief Operating Officer, Greg has developed a proven formula based on strategic, financial and operational leadership to drive profitable businesses, growth and value creation for business services and SaaS technology companies. Greg received a BS degree in Accounting from DePaul University and is a Certified Public Accountant.
Chief Technology Officer
As Chief Technology Officer, Steve leads the technology and analytics competencies, and is responsible for steering the agency’s continued investment in intelligence-driven technologies and marketing software product development. He leads efforts in using machine learning and artificial intelligence to bolster closerlook’s marketing solutions and support its world-class intelligence and creative services for the agency’s portfolio of pharmaceutical clients.
Tulk is an accomplished IT executive and a recognized expert in platform and product development. Prior to his role at closerlook, Tulk served as Chief Technology Officer for Kaptivating, LLC; Vice-President of Information Technology at Siegfried; Global Director and Chief Information Officer of Nike, Inc’s Hurley International subsidiary; Chief Information Officer for PacificNet; and Chief Information Officer for Vivendi, S.A.’s Culligan Subsidiary.
Vice President, Strategy
Pete’s focus is to understand each individual client’s market opportunities, challenges and needs and match those circumstances with a set of unique solutions built on a foundation of proven relationship marketing fundamentals. Prior to joining closerlook, he spent 11 years in marketing and brand management at GlaxoSmithKline and Takeda Pharmaceuticals where he launched multiple products to both primary care and specialty audiences. Pete has a B.A. in both History and Government from the University of Vermont and earned an M.B.A. from the University of Maryland's Smith School of Business.
Vice President, HR
Joanna has more than 12 years of human resources experience in financial, digital and advertising organizations. As the director, she oversees all human resources policies and programs for the company. Joanna serves as a consultant and partner to senior leadership on human resources-related matters, with the goals of aligning HR practices to business strategies. She has experience in all aspects of HR, including compensation, benefits, talent management, organizational and leadership development, benefits, HRIS, payroll and recruiting. Joanna has a bachelor of science in psychology from Union College.
Vice President, Managing Director
Tony is responsible for building key client relationships by providing proactive strategic counsel to help grow our client’s brands. He partners across agency competencies to plan, execute and measure omnichannel communication plans that increase engagement and deliver business impact for clients.
Tony has over 15 years of experience in pharmaceutical marketing, including professional, DTC and payer promotion. His experience spans numerous therapeutic categories including immunology, dermatology, CNS, metabolic diseases, infectious disease and wound care. Tony has a B.A. in Marketing from Bowling Green State University.
Vice President, Creative
Dave leads closerlook’s creative team of design, writing, motion-media, clinical-research, and proofreading professionals. He is responsible for ensuring the agency delivers the highest quality digital marketing in support of client objectives and dedicated to making closerlook a great place to work as a creative. Dave has more than 13 years of experience developing effective marketing and advertising on behalf of clients in the pharmaceutical, insurance, consulting, sports, and entertainment industries. Dave is the author of Captive Audience, a short-story collection named an Indie Next Notable Book by the American Booksellers Association, and The Voiceover Artist, a novel that will be published in November 2015. Dave has a B.A. (summa cum laude) in American Studies and in Spanish from the University of Notre Dame and an M.F.A. in Creative Writing from the University of Florida. He is a member of the Phi Beta Kappa academic honor society.
Director of Business Development
Rick spearheads new client acquisition efforts for closerlook. He has over 13 years of marketing and sales experience and is responsible for identifying prospective clients whose unique set of challenges align with the solutions, expertise and core capabilities that closerlook brings to the table. He is focused on establishing, developing and strengthening relationships with client partners. Rick has a B.A. in Social Science from Michigan State University.
Vice President, Marketing Intelligence
Richard helps our clients understand their multi-channel marketing activity from a holistic perspective and better realize the drivers of multi-channel success. He has a variety of experience in strategic report development, marketing analytics and strategy development for clients in the tech, food service, retail and logistics sectors. Richard has a bachelor’s degree from Northern Kentucky University and a M.B.A. from DePaul’s Kellstadt Graduate School of Management.
We’ve been located in Chicago’s River North Gallery District since March of 1996. After occupying space in the building for many years, agency growth led to an expansion and reconstruction project of the third and fourth floors that was completed in Spring 2014.
The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.