About Us


closerlook is a digital marketing agency that helps pharmaceutical marketers build better relationships with their best customers.

Our heritage

We have been helping pharmaceutical brands and companies connect with their customers since 1994. Today we are helping our clients promote their brands in ways that take into consideration the rapidly changing customer, regulatory and media environment. We are committed to practicing increasingly more effective and efficient approaches to marketing. In other words, we are committed to making every move count.

Make every move count®

Because of our commitment to continual improvement, we have come to believe that better marketing has called us to commit to the pursuit of smarter marketing. That means marketing based on better data that leads to deeper insight.

So, on behalf of clients, we intently collect customer data from all relevant sources into one place, then we mine that warehouse of data for insight. This basis of data-driven insight allows us to work with our clients to plan, create and execute campaigns that communicate the right message, at the right time, and through the most effective combination of channels, to their most valuable customers.

It's an approach focused on making the most of our clients' marketing investments. It's what we call making every move count.

Our capabilities

Our years of experience enable us to create innovative marketing campaigns in a complex industry and a strict regulatory environment. All of our capabilities come together in service of smarter marketing for our clients—we tie it all together.


Our strategists identify HCP drivers for adoption and provide proactive consultation on the efficient use of time, money and resources.

  • Communications and media plans
  • Channel and content strategy
  • Enterprise and brand CRM strategy and analysis planning
  • User research, persona and scenario development
  • Experience mapping


We apply data across all competencies in order to understand motivation and use messaging more strategically.

  • Various transactional, behavioral and attitudinal data
  • Messaging on a molecular level
  • Managed feeds from multiple agencies/brands
  • Tactics informed by predictive models
  • Campaign A/B testing
  • Benchmark and goal development


We develop measurable, relevant and channel-appropriate content for our clients through a highly regarded and repeatable creative process.

  • Writing and content management
  • Design and user experience
  • Video and animation


Our in-house team of developers and database specialists has been building and managing a wide range of CRM programs for pharma brands for more than 10 years.

  • Database design and implementation
  • Platform development, including our own fully managed and continually-enhanced Backstage® RM Technology Suite
  • Coordination with clients and vendor partners using existing tools or the latest technology
  • Websites, mobile and desktop applications, and games
  • Veeva-approved Content Provider partner

Project management

We have one of the brightest, most process-savvy project management teams in the industry.

  • Expert navigation of an ever-changing regulatory environment
  • Efficiency within a range of timeframes and budgets
  • Internal point of contact for each closerlook project

Account services

Our account supervisors anticipate and meet our clients’ needs, representing and advocating for them throughout the work process.

  • Critical thinking and proactive service
  • Strong industry partnerships with other agencies and vendors to ensure program effectiveness and client convenience
  • Assessment, anticipation and satisfaction of client needs and expectations

Senior leadership

Our office

We’ve been located in Chicago’s River North Gallery District since March of 1996. After occupying space in the building for many years, agency growth led to an expansion and reconstruction project of the third and fourth floors that was completed in Spring 2014.

We work with the best.

Our client relationships are built on collaboration and mutual respect. Here are just a few of the companies that work with us.

Takeda Novo Nordisk Astellas Smith & Nephew Lundbeck AmgenTakeda Novo Nordisk Astellas Smith & Nephew Lundbeck Amgen

Industry partners

We have strong partnerships with some of the industry’s leading technology companies.

Veeva logo Decile logo IMS Health logoVeeva logo Decile logo IMS Health logo Microsoft logoVeeva logo Decile logo
  • Offerings

    Solutions designed for more effective, efficient marketing

    View our offerings
  • Thinking

    Our musings on things digital, marketing and pharma

    Read more
  • Our Approach

    There's a smarter way

    Learn more
  • News/events

    Our event and media mentions

    Read more

The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.

Let’s start the conversation. Contact us